A professional mystery shopper visits your model center as a prospective buyer and covertly video records their meeting with your sales associate, capturing all aspects of the sales presentation. An independent reviewer then watches the entire video and evaluates and grades the sales associate’s presentation on a number of criteria including qualifying, builder’s story, closing, and follow-up. You receive a digital copy of the shop video as well as a PDF report detailing the strengths and weaknesses of each sales associate. We also provide sales team summary reports so you’ll have better understanding of your overall team’s strengths and weaknesses.
Unlike other shopping companies who only provide shop reports, Melinda Brody and Company is unique because not only do we specialize in the home-building industry but we also provide a full-service solution with our integrated sales coaching and training services. By utilizing the shop results our sales coach/trainer works directly with individual sales associates and sales teams to improve their sales skills, helping them achieve greater success.
So why call anybody else when we can do it all? Efficiently, timely, and most important, effectively so that your sales increase.
Professional video mystery shoppers visit your model center to shop a sales associate. Shoppers are matched as closely as possible to a client’s requested demographic and profile. MB&C’s shop report details your agent’s scorecard results, links to view or download the shop video, and electronic copies of follow up voicemails and emails. When available, we recommend using married couple shoppers to enhance the shop’s believability.
Professional mystery shoppers schedule a virtual appointment with a sales associate. Shoppers record the virtual sales presentation and home tour (Zoom, Skype, etc.) and MB&C’s shop report details your agent’s scorecard results, links to view or download the shop video, and electronic copies of follow up voicemails and emails.
Our shoppers visit your competition and find out everything you need to know about them, including incentives, pricing, bestselling floor plan, financing, etc. To comply with individual state audio/video recording laws, MB&C provides either a written report or video shop, depending on the builder’s location. Collateral material collected during the shop is also forwarded.
Our shoppers initiate online inquiries through your web site, requesting information about specific communities and promotions. MB&C tracks response time, handoff efforts to onsite agents, and follow up over either a 5-day or 45-day period from the initial inquiry. MB&C’s report details your OSC’s scorecard results and includes electronic copies of follow up voicemails and emails.
Behind the Scenes of 25,000 Undercover Video Mystery Shops’ - Written by Melinda Brody and different from any other book you’ve ever read about selling new homes because you’re going to learn how to do everything wrong. Yes, wrong! By stepping into the shoes of SA’s who were a total debacle and experiencing their mistakes, you’ll learn how to do your job far better and make your sales soar.
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