Video Mystery Shopping: Don’t fear the shop!


Businessman with bag over head giving thumbs upVideo Mystery Shopping…..those three words have been known to increase the blood pressure of new home sales associates to deadly levels. Let’s face it, MOST sales associates would rather have a root canal performed (without Novocain!) than be video shopped. I totally get that no one likes seeing themselves on camera and I certainly understand that sometimes the camera position on a video shopper can lead to some unflattering shops, but let’s put all that aside for a moment and let me give you some FACTS about why video shopping is effective and good for you!

FACT 1: Most top performing sales associates welcome a video shop because it is an opportunity to improve their presentation skills. Improved skills = More Sales = More $$

FACT 2: Companies that use video shopping as a training tool are investing in their employees and have a true desire for them to improve. We often work with builders that utilize our three step method of Video Shopping, Coaching, and Training. This program works because it is specific to the needs of the sales team.

FACT 3: Video shops are a great way to get a ‘snap shot’ of what’s going on in your sales offices, thus allowing the sales manager to see what areas the team needs to be trained on. For example, if the video shops reveal that no one is asking for the sale, closing skills might be a good topic for training.

FACT 4: Video shops are NOT all about pointing out the weaknesses of the individual; they should also be used to point out the strengths of the individuals.

FACT 5: The true purpose of a video shop is to train and provide a baseline for your sales team. If used properly, your sales team will improve their presentation skills, become better closers, and make more sales. Isn’t that the main goal?

If you are planning to attend the Southeast Building Conference (SEBC) be sure to attend the educational workshop ‘Ten Tips to Ace Your Video Mystery Shop’ on Friday, July 17th at 11 am presented by our very own sales coach and trainer Leah Turner.

Leah Turner has watched hundreds of video shops and has coached hundreds of sales associates on how to improve not only their video shop scores, but also their overall sales presentations….resulting in MORE SALES. If you want to learn how to ACE your next video shop, perfect your sales presentation, and increase sales join Leah to discover what the best and most successful sales associates in the home building industry are doing differently.

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