Video Mystery Shopping: Who’s ‘searching’ for you? And, what will they find?
I want to introduce you to my new friend. His name is Yafet Kristanto Antonius and he lives in Indonesia. He is also a realtor with ERA Real Estate.
Now, like many realtors and new home sales associates, Yafet wanted to brush up on his sales skills, improve his conversion rate, and increase his business. He realized he needed training tools that would help him succeed in his quest! So, one night Yafet was searching on-line for a resource that would help him accomplish his goals. He conducted several internet searches using the words ‘sales training for real estate’ and guess whose name popped up on his screen? Melinda Brody and Company!
A half a world away, Yafet made a decision to purchase my 5 Star Training DVD set. He ordered the program through my website and we happily sent it to him.
If you had asked me 10 years ago if I had any clients in Indonesia, I would have probably looked at you like you were crazy! Indonesia??? Are you kidding me? But, now, it is a different story! Our world has become much smaller than it was 10 years ago!
Let me share with you a bit about my new friend’s homeland – the Republic of Indonesia. It is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 17,508 islands. It has 33 provinces with over 238 million people, and is the world’s fourth most populous country. Humm, ya think they MIGHT sell a lot of real estate and new homes over there? Of course they do!
My point is, with all of the fancy technology available today, whether you like it or not, you, your builder, and your new home community have gone global. (And if you haven’t, you better believe your competitors have!) Your prospects and clients can come from anywhere in the world! Don’t limit your thinking and marketing to your local geographic area.
Once a prospect finds you on the internet, you want to be sure that you have enough information on-line that will allow them to learn more about you, your builder and your community. Here are four tips to get you started:
- Create a community facebook page
- Open a twitter account
- Utilize your Linked in account
- Learn simple, easy SEO tactics that will get you found quickly
You never know WHO might be looking for a new home in your community and WHERE they will be coming from. But, if you don’t have a strong on-line presence one thing is certain….they will never, ever find you!
As for me, I was so excited to have met Yafet through the internet, that in addition to the 5 Star Selling program he ordered, I sent him a free ‘Sales Rock Star’ t-shirt! He was kind enough to model it for me so I could share it with you! You never know, Indonesia just might become part of the 2012 Back in Black Tour!