Video Mystery Shopping: Invest in your business! Make it EASY to be successful. (Or, why I got an iPad!)

Last week I did something pretty wild and crazy in my world; I went out and bought an iPad. Yes, I have an iPhone, and also a laptop computer… did I really NEED another piece of technology in my arsenal of tools? The answer, unequivocally, is YES.

Let me explain my thought process behind the new iPad. You see, my speaking business has picked up immensely this year, and more often than not, I find myself sitting in an airport waiting for a flight. Now, in the past, I have always taken my laptop with me so that I could make productive use of non-productive time. However, the laptop is HEAVY and bulky. I found myself DREADING going through airport security and opening my laptop bag, pulling out my laptop and placing it in the bin (in addition to trying to take off my shoes, belt and jewelry all at the same time!).

I noticed that two of my frequent traveling companions (Meredith Oliver and John Palumbo) seemed to have an easier time with all the ‘airport schlepping’ than I did. Then it hit me like a ton of bricks! They weren’t schlepping NEARLY as much stuff as I was! All of their travel items fit neatly and snuggly in their backpacks. No computer rolly bags for these two!

I decided then and there that I was going to invest in myself (and make my life a heck of a lot easier) by purchasing an iPad. I wish I had done it years ago! Not only does it make my airport jaunts more convenient, it makes my BUSINESS (and my life) run more smoothly.

I have been able to do client presentations, keep up with e-mails and web surfing, and accomplish just as much (if not more!) on my iPad as I did on my laptop.

Think about YOUR business. What tools or new technologies do you need to be more successful and effective in what you do? Technology is changing more rapidly than ever before. Are you prepared? Your customers and prospects expect you to be the expert in your field. If there are items that you need in order to be the ‘expert’ I would strongly encourage you to invest in them.  If your phone still has a ‘flip’ top attached to it, you would probably do well to ‘upgrade’. Sure there is a going to be a learning curve you will have to overcome, but I guarantee in the long run, investing in yourself will pay off in spades!

One final note to all the new home sales associates…..if you don’t invest in and arm yourself with the latest and greatest tools to help you run your business, guess who will??? Your competition! Can you really afford NOT to make the investment in your success?

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Melinda Brody & Co.

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