Video Mystery Shopping – Let’s Wrap Things Up!

sold houseClosing is all about timing. There are signals. If you miss them, you miss the window of opportunity to take the sales to the next level. The goal to closing is to wrap things up with a win-win. Your customers commit to a gorgeous, brand new home that fits their needs and that they can afford. You’re the reason they’re improving their lives by asking them to move forward with the sale!

So, what is the best way to wrap things up and move towards the sale? Here are a few helpful tips.

  1. Build rapport. Become your prospect’s trusted advisor! People will do business with people that they know, like and TRUST.
  2. Listen and ask questions. The more information you know about your prospects, the easier it becomes to find them the ideal home! Really dig deep to find out what their needs, wants and desires are in their new home, home site, community and neighborhood!
  3. Personalize the presentation. No one likes a ‘canned’ presentation, especially when you are talking about one of the largest, most expensive purchases they will ever make in their lives! When you are demonstrating the home and the home site, tailor it specifically to the prospect. If you know the prospect has children or pets, make sure you include them in your presentation as well. A FAMILY will be moving into the home, and you need to think about how the entire family will use the home.
  4. Use trial closes throughout the presentation. ‘Does this floor plan work for you and your family?’, ‘How would you use the space in the bonus room?’, ‘You mentioned you liked to cook, does the large kitchen in this home work for you?’ Get the customers buy in every step of the way! In doing so, the close will be much more natural because you will just be repeating back to the customer what they have already told you.
  5. Seize the opportunity – ask for the sale! If you don’t ask, the answer is ALWAYS No.

A final thought, ‘closing’ doesn’t have to be pushy, annoying, uncomfortable or obnoxious. If you do everything leading up to the close, you will have EARNED the right to wrap it up. After all, your job is to play matchmaker between your prospects and your product. If it is a perfect match, you are not doing anyone any favors by NOT asking to move forward.

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Melinda Brody & Co.

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