Video Mystery Shopping Tip: Keeping up with technology – or – The case of the lonely fax machine!

I have had my website for several years. It is a great website. It suits my needs, provides me with an effective way to communicate to clients and potential clients, and allows me to have a strong presence on the internet.  SO, why did I recently launch a NEW and IMPROVED website? It was time for a change!

Advances in technology, the onset of the social media boom, and the inclusion of innovative new technologies made it essential for me to update my website to be able to offer my clients the most up to date information and resources about my products and services in the most efficient and timely manner. In other words, even though NOTHING was actually wrong with my existing website it was time to change in order to stay ahead of the competition.

Technology has rapidly advanced over the years and I wanted my site (and my professional reputation) to reflect those improvements and enhancements.  Some people probably wouldn’t have invested the time or money, but these are the same people who probably won’t be active (or successful) in the industry in five years!  I call them the techno-dinosaurs! They are either scared of change, or live by the philosophy that if it ‘ain’t broke, why fix it?’. 

In new home sales, it is IMPERATIVE to keep up with the current trends and advancements in technology. Today’s market demands, your prospective clients expect it, and you owe it to yourself if you want to be successful.

Let me give you an example of why it is so critical to stay ahead of the curve, remember WAY back in the 1980’s when the fax machine was considered the latest in technology? I remember getting a call from a client who wanted to sign a contract with me and as we were finalizing the details of the agreement, he asked me for my fax number.  Fax number??? What the heck was that? I was ready to give him my federal express account number!

Well, you can bet your bottom dollar I had a fax machine sitting in my office the very next day! I can still remember being fascinated by how the information on one sheet of paper could travel across the country in a matter of minutes!  We’ve certainly come a long way, baby! And today, the traditional fax machine is basically obsolete!

Moral of the story is: If you don’t keep up with the advances and improvements in technology you (like your existing technology) will become dated and antiquated. Think about it, how many new home sales people do you see typing up their contracts on typewriters these days?

So, make the investment in yourself and your business to keep current about the myriad of new technologies that are being introduced to us on a daily basis! If you don’t, I can guarantee you your competition will! You certainly don’t want to be the only one left standing by the lonely fax machine!

If you have a moment, I invite you to take a look at my new website. I would love your comments and input!

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Melinda Brody & Co.

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